Vitalia
Modern residential brand emphasizing quality, comfort, and craftsmanship
Challenge
Industry
Construction
Year
2025
Services
Market Analysis
Brand Positioning
Communication Strategy
Logo Design
Rebranding
Visual Identity Design
Brand Messaging
Communication Design
Vitalia was born in 2015 with a residential housing project located in Narlıdere, İzmir. Initially, the brand was developed by focusing solely on the specific features of this single location. Over time, however, the company expanded to include projects in various cities with different architectural styles and facade designs. This growth rendered the existing brand identity limited and insufficient to reflect the company's broader vision. A shift was needed—from a project-based communication strategy to a consistent and scalable brand identity that could embody the company's long-term values.
Process
At Gennaro Agency, we initiated a comprehensive rebranding and repositioning process to reflect Vitalia's new vision. The first step was to clarify the brand's core values:
— Quality and durability
— Comfort and quality of life
— Meticulous craftsmanship
— Living spaces that foster neighborly relations
— Modern and minimalist design
Based on these principles, we redesigned the brand architecture, visual communication language, color palettes, and typographic system from the ground up. Additionally, we developed two responsive websites—one for the Vitalia brand and one for its umbrella company, Uzunyayla Group—ensuring full integration of the new brand identity into their digital presence. Gennaro Agency oversaw all aspects of the rebranding process, including brand language, digital assets, logo design, printed materials, signage systems, and visual applications within office spaces.
Conclusion
The new Vitalia identity evolved into a sustainable structure focused on the brand's core values, moving beyond its previous project-specific approach.
— The logo was designed with a calligraphic structure that emphasizes craftsmanship and a sense of community.
— The color palette features simple yet striking tones that reflect the brand's premium and luxurious character.
— Typography, with geometric and low-contrast fonts like Futura PT, complements the brand's modern and functional identity.
— The website was designed with a user-centric interface aligned with the new identity, prioritizing accessibility and user experience.
Thanks to this transformation, Vitalia has gained a strong and recognizable identity not only as a residential brand, but also as a symbol of architectural quality and enhanced living standards across different cities.